Posted on 28 November 2019
In this video I try on all the pieces from the new Theo Summer range for 2019-20. These were available for pre-order from October 23-25, and will be LIVE online in the first week of December 2019. Make sure you're on the mailing list to know when it drops first! Join the list here>>
This new season marks a shift in how I will design for Theo in the future. My focus moving forward is to design classic, high quality, staple garments that will be available all year around (think your perfect white tee, beautifully-cut black pants and easy dresses with pockets!). So instead of having seasonal collections, I will be making the ideal 'capsule wardrobe' (a handful of essential clothing items that never go out of fashion, are high quality, and will mix and match easily for work and play). I will then add limited edition pieces seasonally, to compliment the core range, most likely made from deadstock, limited run textiles.
This will be a bit of a process to implement over time, but I do hope that you love this concept as much as I do. Of course, my priority will always be to work with independent makers - families instead of factories, and to pass that transparency onto you so that you can confidently say you know who made your clothes! I hope that you LOVE this summer range (the warm weather vibes are REAL amirite?!) and thank you for being here :)